*nods* I wonder if it's partly a generational issue, then. My experience with fraternal lodges and also with clan societies (my husband is of Scottish descent on his dad's side and has tried once or twice to get involved with societies for his clan) is that folks approximately our age (I'm 50) or older may be unusually slow to cyberneticize. It seems IME to be partly a matter of being habituated, or not, to the web. Those of us who do a lot of net stuff for work seem on the whole to be nicely habituated, and those who don't often aren't.
In short, bringing in a bunch of cyber-savvy members who can actually put together new web-friendly protocols, do some of the work and show the extant members how the world has changed, may be one way to go. On the other hand, if my experience is anything to go by, being a lone voice crying out in the wilderness is likely to give you ulcers.